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Yellow Medya Turkey Partners with vSplash to Compile Valuable SMB Data
Last week, Turkish local search company Yellow Medya announced a strategic partnership with vSplash Techlabs for the publication and distribution of SMB DigitalScape data in Turkey. Developed by...
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vSplash’s BuzzBoard Transforms Sales Experience for Reps & Merchants
Last week, former BIA/Kelsey CEO and President Neal Polachek presented a very impressive sales tool developed by the vSplash team. The tablet tool (currently for iPad and web-version) named...
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vSplash’s BuzzBoard: Connected On the Go
A few weeks ago I wrote about the vSplash team’s new sales tool, “BuzzBoard,” which will prove incredibly valuable for sales reps, changing the way they prep for sales calls. We thought it was worth...
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vSplash: Local Independent Tax Preparers Behind the Curve in Digital
With the April 15th federal tax return deadline right around the corner, vSplash released an interesting new infographic which shows that local independent tax preparers are lagging well behind their...
View ArticleExperts Predict Success When Taking Verticalized Approach to ‘Local’
New, useful ways of locating local business information are popping up on a regular basis, making the local search and advertising space a much more competitive environment. Specialized tools like...
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Introducing the Ad to Action Awards: Enter Today!
When I meet with local advertisers to ask what they’re looking for next from our industry, the answers are always resoundingly similar: new tools that engage consumers that are smarter, richer and are...
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Top 5 Local Ad Stats of the Week: Websites
This week we focus on the importance of small business websites when it comes to attracting local consumers. Studies consistently show that many SMBs don’t have a website, and those that do struggle...
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Top 5 Local Ad Stats of the Week: Ecommerce
According to a study conducted by UPS, 70% of online shoppers prefer to shop their favorite retailer online. The growing popularity of online shopping has completely transformed local retail and just...
View ArticleTop 5 Local Ad Insights of the Week: LSA’s Local Media Sales Whitepaper
Last week, we released a free whitepaper titled, “Local Media Sales 2020: Platforms, Profits or People?” written by our own Greg Sterling with Neal Polachek, industry observer at vSplash. Greg and...
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